No app hunting
Loyalty, reviews, comment-to-DM and a WhatsApp and Instagram inbox come in the plan.
Gilwick vs Shopify for growing brands
Both run a full store. On Gilwick, loyalty, reviews, comment-to-DM and a WhatsApp and Instagram inbox come in one plan.
In the Gilwick planLoyalty and reviewsWhatsApp and Instagram inboxInstagram, Facebook and Google ads
Why brands choose Gilwick
An AI that edits the store
Say what to change; Gilwick makes it and checks phone, tablet and laptop first.
Ads in one place
Instagram, Facebook and Google ads run from Gilwick, with your catalog on Pinterest.
One bill
One plan in place of a plan plus a monthly fee for each app.
Gilwick and Shopify, side by side
For your brandGilwick
Shopify
ShopifyStore and checkoutBuilt in. The AI designs and edits the store from plain words and checks every page on phone, tablet and laptop before it goes live.Built in, with themes, an editor and the Sidekick assistant.
Point of saleBuilt in, on one stock count with your online store.Built in (Shopify POS).
Email, SMS and WhatsApp campaignsBuilt in.Built in: email, SMS since January 2026, and WhatsApp through Shopify Messaging.
Loyalty points, tiers and membershipsBuilt in.Through third-party apps.
Product reviewsBuilt in.Through third-party apps.
Instagram comment-to-DMBuilt in.Through third-party apps.
WhatsApp and Instagram messagesOne inbox, with replies drafted from your products and orders.Shopify Inbox covers store chat.
AdsInstagram, Facebook and Google ads from one place; your catalog synced to Pinterest.A separate channel app by Shopify for each platform.
What you pay forOne plan and one bill.A plan, plus monthly subscriptions for apps such as loyalty and reviews.
Checked against Shopify's public information, 14 Nov 2026. Sources: shopify.com pages on plans, Shopify POS, Shopify Email, Shopify Messaging, Shopify Inbox and Sidekick.
Move from Shopify
Bring your products and customers over from Shopify with the Shopify connector, then let Gilwick build the store around them.
Questions
Which is better for a growing brand?
Both run a full store. Gilwick puts loyalty, reviews, comment-to-DM and a WhatsApp and Instagram inbox in the same plan; on Shopify these come from apps.
Do I need apps on Gilwick?
Not for the tools in this table. They are built in.
Can I move my Shopify store to Gilwick?
Yes. The Shopify connector brings your products and customers over from Shopify.
Is my data mine?
Yes. Your products, customers and orders are yours, and reports export when you need them.